
Grammys Rule America’s TV’s
By Greg Brand, Jr.
**Special from STAYONTHEGO.COM
Beneath the ever-present shroud of Whitney Houston’s untimely demise, the 2012 Grammy Awards proved to be a ratings blockbuster with a varied collection of live performances that nearly bested the point of the entire telecast: honoring last year’s best in music.
For three and a half hours viewers got an opportunity to see lists of winners released to the public, several actual awards presented during the show and performances from a virtual who’s who of the music industry.
Interestingly, the live performances doubled the number of actual awards presented and apparently, viewers loved it. With 39.9 Million viewers giving undivided attention, the Grammy Awards pulled in its highest rating in decades.
It’s difficult to label a particular reason behind the Grammys sudden surge in popularity with the public considering the number of variables impacting this year’s event. In fact this year’s ceremony marked the removal of 31 categories from the Grammy roster (more on that later), its first full-fledged host in seven years, major buzz for the return of powerhouse vocalist Adele, and planned memorial performances for both Etta James and recently departed Houston.
It would seem that a perfect storm came together to make this year’s Grammys a success and it worked.
Millions of people tuned in, a pair of music legends got honored with class, LL Cool J did a good job as the host and the ceremony’s golden girl, Adele, took home all 6 awards she was nominated for, along with a glorious return to live performing.
While this year’s award show did give tons of entertainment and honor, several key groups did get the short end of the representative stick.
Of the aforementioned 31 awards eliminated from competition, nearly all of them were ethically important. In fact, this year’s trimming left the R&B categories with only four awards.
There has also been quite a bit of public outcry since pop and country music received little to no adjustment in their number of awards.
Of the awards present to this year’s artists most got the awards we all knew they would get with a few surprises.
Award Highlights:
•Adele managed to prove that real vocals and heartfelt lyrics can still produce a superstar. Her album, 21, is now being heralded as a modern classic having gained the solid approval of fan and critics alike.
•Classic-pop crooner Tony Bennett’s collaboration with the late Amy Winehouse earned one of the two awards he would receive for 2012.
•Bon Iver takes home the highly coveted Best New Artist trophy, outshining his much more commercially explosive contemporaries.
•Kanye snags all four rap categories for both his solo standout album, My Dark Twisted Fantasy, and superstar collabo album with Jay-Z, Watch the Throne.
•Cee Lo Green walks way with two awards for his standout soul jam, Fool for You, with Melanie Fiona.
•Chris Brown makes like Dixie Chicks and comes back from social exile to earn a Grammy for Best R&B Album.
•BET’s Sunday’s Best winner, LeAndria Johnson grabbed her first Grammy for contemporary gospel performance.
•Betty White snags another spoken-word Grammy.
•DJ and producer Skrillex nabs two Grammys for his work that has been taking him from behind the scenes to in front of the lights.
Performance Highlights:
•Tasked with the heavy burden of honoring one of her heroes, Jennifer Hudson’s heartfelt (and lower octave) rendition of I Will Always Love You, was breath-taking and spot-on for the occasion.
•Adele’s performance of Rolling in the Deep was as powerful and fiery as one would expect and the world is happy all of that surgery kept her voice right where it should be.
•Bruno Mars’ performance of Runaway recalled memories of old Hollywood with the glitzy styling and Elvis-style hairdos… the music wasn’t half bad either.
•Rihanna’s performances were cute and controlled. She sang and performed well… maybe there is more to her than a pretty face and woefully average voice.
•Chris Brown proved to us that he is a dancing machine… that would have been great had he sang more than a couple words.
•Bonnie Raitt and Alicia Keys’s duet of Etta James’ Sunday Kind of Love was gorgeous and capture the raw and refined elements of the woman that gave tribute.
•Nicki Minaj’s performance of Roman Holiday was an over-the-top circus of a show. It was like the Exorcist and Lady Gaga scripted the event and I’m sure it have several conservatives throwing holy water at their televisions.
Full of entertaining music and a sprinkle of actual awards, the 2012 Grammys proved worthy of its pomp and circumstance.







